Travel Merchant Account: Open Communication to Maintain Trust

by | Jul 20, 2023 | merchant account

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Travel Merchant Account

Who would have thought the travel sector or agencies working in it are high-risk for obvious yet inexplicable reasons? A travel merchant account is a slippery trajectory for all the right and wrong reasons. One thing that stands true is circumstances throwing things off balance. Both travel agencies and clients must stay active to avoid wrongdoings. Travel agencies struggle to manage all aspects related to booking. There are several parties involved throughout the process. Your clients, on the other side, hold you answerable. A lack of communication, trust, and transparency could make things worse. 

Which travel merchant account is the best? Travel agencies have a long list of questions to check in a top service provider. Their search begins with high-risk merchant account providers. The imminent question is whether to go with offshore travel merchant services. Travel merchants must explore all options. They must address security concerns. The next burning issue is to offer multiple payment modes, and that too in local currencies. It is where international high-risk merchant accounts can help reduce currency conversion costs and expand their global footprint. Weigh the pros and cons to make the right decision.

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Natural disasters like the pandemic caused irreversible damage. There is always a risk of a deal getting canceled or things going wrong. The chargeback threat is an industry-wide challenge. It is more of a plague, to put it across. The unpredictable nature of events always casts doubt over bookings made weeks or months in advance. Do you see any other solution except transparency and common sense prevail? Train your team to assess the risk factor. Plan the next move based on that. 

Travel Merchant Account: Information Restores Normalcy

What issues deflate the travel sector? What are the hallmarks of a good travel merchant account? A high-risk industry such as the travel sector must address existing problems to change the public perception. As a business owner, you think of your venture and the industry.

The negative buzz gathers undue attention. Highlight the industry challenges. Try fixing them by developing a culture. Don’t let the default aspects turn you down and lose focus. Turn back to your team to find a breakthrough.

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Be Informative and Educational with Website Content Display

Do you give the site owner the benefit of the doubt over situational hazards? What comes to the rescue when raising a dispute? When clients cancel their bookings, they expect a refund. Things could take a wrong turn, for a fault could happen from both ends. A top travel agency would configure everything that could go wrong and draft a strategy to stop it. 

Travel merchants should share informative and detailed summaries of transactions over the mail. The email should carry the necessary information about transactions. It should build trust and infuse positivity. The tone should reflect the eagerness to help. Customers should feel they have a support network to fall back if something goes wrong. They should trust you to find a solution no matter who is wrong. 

Think of all the questions and doubts the visitors have when visiting your website. The language should have a degree of simplicity and openness to it. It should offer an understanding of how things work. 

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Dedicated Support Network to Offer Immediate Resolutions

Having a top travel merchant account is one-half of the puzzle. How can travel agents maintain normalcy? The best travel agencies have dedicated account managers to help and resolve queries the first time of asking. The refund process shouldn’t keep the clients waiting. They draw faith and confidence from it. A well-thought-out strategy puts the client’s interests upfront. They will never explore the option of a chargeback. The secret is to think from the client’s perspective. From an irate customer to a retained client, company culture saves the day. You have turned back a situation that could have caused reputational damage and led to a chargeback. 

Travel Merchant Account: Chargeback Prevention, Fraud Detection Strategy

How to select a top travel merchant account in the USA? Merchants must focus on chargeback prevention and fraud detection plans. It may sound untrue but chargeback prevention works. Travel merchants should select a service provider based on their knowledge and effective game plan against chargebacks. Set your selection journey from there, and you will have top travel merchant account providers. Before you judge them, you should learn everything about the process. There are three primary concern areas:

  1. Criminal Fraudulent Activities
  2. Merchant-Prone Errors
  3. Friendly-Natured Fraud

Your Merchant Services Rep (YMSR) suggests checking the following features in fraud detection packages. Top services have most of these services integrated to help you cancel fraudulent transactions on the site. 

  • Fraud Scoring
  • Geolocation and Proxy Piercing (They complement one another)
  • Fraud Blacklist
  • Address Verification Service (AVS)
  • 3-D Secure
  • Machine Learning
  • Device Fingerprinting

Begin the Fight Against Chargebacks 

Travel agencies should know that not all threats occur from outside. Some challenges are internal. Blaming fraudsters or pinning the wrong on customers takes the discussion on an ill-fated journey. Merchants can manage a lot of things at their end to cancel up to 20% to 40% of the chargeback ratio. Wow. What do you have to say about numbers? You and your team have the opportunity to stop things from turning sour and ugly.

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Ask why customers feel agitated and file chargebacks:

  • Unresolved complaints
  • No accountability or ownership (Customer Support Network)
  • Borrowing time on returns and refunds

Imagine a customer’s plight looking for a refund and facing these hurdles along the way. You bet that they would contact the bank for chargeback first thing. 

How to Select & Set Up a Travel Merchant Account?

A prerequisite of a top travel merchant account is zero application, administrative, and annual fees. How do you know which merchant account is the best? You have handpicked the service providers based on business priorities. The next stage involves checking the processing rates, multiple currencies, conversion rates, no-bar on transaction volume, and faster approval rates. 

Travel merchants should take responsibility. Prepare a pitch demonstrating your potential and business acumen. You need to show the underwriters you know how to run the business and overcome daily challenges. 

Documents:

  • Bank Documents and Credit History (Personal, Business)
  • Certificate of Incorporation
  • Employer Identification Number (EIN)
  • Business Details (Address, Contact Info, Website)
  • Business Strategy (How do you plan to meet short and long-term goals)

Travel agencies should present a roadmap for addressing the issues and measures to enhance the industry prospects. Make it as accurate and detailed to minimize the risk element associated with your business type. Give them a reason to offer you the best deal.  

Travel merchants should look for winning cultural qualities in a travel merchant account provider. Entrepreneurs should look for their experience and expertise to make a difference. The travel sector is a multi-player arena. Something unexpected is bound to happen at some point. Travel agencies should prepare their teams to tackle the unexpected and avert the expected. The goal is to uphold brand reputation through an impeccable customer support network. Your Merchant Services Rep (YMSR) offers personalized assistance to find the best travel merchant account. 

Conclusion:

A travel merchant account is a high-risk business. Travel merchants should work on internal policies to skip routine challenges. The best practice is to keep clients posted throughout the deal. You don’t want to risk your reputation. Be proactive and become a trusted partner. Train your customer support team to work on resolutions. Select a top travel merchant service to have a winning team and culture.